“We believe that good talent should be allowed to creatively explore and experience various scenarios via simulations of real-life environment with all its challenges and obstacles. The Sunway Apprenticeship Challenge also enables us to impart the Bank’s values of creativity, conviction, resilience, integrity and caring during each exercise to the participants,” said Datuk Bridget Lai, Group Chief Executive Officer of Alliance Bank Malaysia Berhad and Director of Alliance Financial Group Berhad.
Ms Elizabeth Lee, Executive Director of Sunway University College added “The Saidina challenge presents a variety of learning points as we wanted to reach our students and deliver important corporate life lessons in a fun and challenging way. Partnering Alliance Bank, a strong proponent of entrepreneurship, is indeed a strategic move that will help us achieve this objective”.
The Sunway Apprentice Challenge aims to expose students to the world of entrepreneurship and leadership by introducing a series of real-life work experiences in a performance-rewards environment. The exercise was inspired by Donald Trump’s “The Apprentice” reality show that helps to identify students who have an outstanding calibre in business.
The game featured a 20 feet by 20 feet life-size board complete with houses, hotels, dice and decision cards. The team members bought land whenever they could and bid against each other in auction creating sparks of excitement during the game. The key learning outcomes for the participants were of strategy planning, financial decision-making, risk and returns, market analysis. Most importantly, participants had to learn to work as a team to overcome the obstacles.
Each team of five had a consultant who observed the game and decides to offer ‘consultant advice’. All players had a strategy plan before the game and were not allowed to discuss their moves during the game. Team FUXION, who amassed the highest “wealth” among the two teams was declared the winner.
Rebecca Ng (19), a second year ACCA student and Team FUXION’s leader, said “The second Challenge was certainly interesting as it tested us on our strategy skills, and allowed us to understand and bond with our teammates. However, I believe that the element of luck was on our side and gave us a winning edge. We are definitely happy that we won this round!”
Team FUXION also won the first challenge during the first Sunway Apprentice Challenge held in March this year, where teams prepared and presented a marketing strategy proposal for Sunway University College’s Student Services Department. The winners were rewarded with dinner with Joel Neoh, the young entrepreneur who won the NTV7’s “The Firm”, Malaysia’s first corporate reality television programme.
In the next and final challenge hosted by Alliance Bank, participants will be presented with actual business case studies. They will have to race against the clock and demonstrate skills of time management, strategic leadership and problem-solving. There will be a new twist added to the Challenge.
Winners of this second Sunway Apprentice Challenge won a total of RM1,700 worth of prizes including a Saidina Travel set, Italiannies Restaurant dining voucher, Nike and MPH Bookstore vouchers for each person.
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