The International Agents Conference was aimed to provide all agents and representatives with an in-depth knowledge of Sunway’s programmes, facilities and services. Besides motivating the agents to promote Sunway on international grounds, there was a need to foster interaction between the agents and Sunway staff.
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| Sunway staff and agents posing for a photograph during the conference |
The heads of schools and departments were given an opportunity to talk about their programmes and services throughout this conference via relationship marketing approaches. This conference was vital as it was a stepping stone in building the Sunway brand together and increasing the international student population at Sunway.
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| The agents engaging in conversations with one another during the conference |
Ms. Elizabeth Lee, Executive Director of Sunway University said during her closing speech in the International Agents Conference “I hope you have enjoyed tasting life as a student here and also gained a better understanding of Sunway University. I trust too, that for many of you, including those here for the first time, we have met your expectation”. She expressed that international education is a form of exposure that is significant for international students in producing working adults that are effective, capable and individuals with visions. Through international education, students can serve a role by becoming graduates that can foster trade, foreign investment and transfer of technology through the advancement of economy in their home country.
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| Dr. Wong Yoke Chen, Director of the A-level Programme with some of the agents. |
Mr. Baskaran believed the conference was a success and the main objectives of the conference were certainly achieved. He thought it was also a good platform for networking amongst the agents to discuss and propose new business plans.
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