Tan Sri Dato’ Seri Dr Jeffrey Cheah AO, one of 2009 Forbes Asia's Heroes of Philanthropy, was befittingly recognised by the Malaysia Book of Records for Biggest Contribution to Charity at the Malaysia Book of Records Awards Night held at Sunway Resort Hotel & Spa in January 2011.This is yet another extraordinary testament to his unbounded magnanimity.
Amidst encouraging ovation from the audience, Tan Sri Jeffrey Cheah accepted the award in all humility from Tun Abdullah Ahmad Badawi, Former Prime Minister of Malaysia witnessed by Datuk Danny Ooi, Founder and Managing Director of Malaysia Book of Records.
The award is indeed a resounding manifestation of Corporate Responsibility by a genuine and accomplished corporate leader whose unflinching efforts in contributing and giving to society remains an inspiration to many.
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