Sunway University and SAS collaborate to organise SAS Analytics Day 2011

Sunway University’s School of Computer Technology (SCT) recently collaborated with SAS Malaysia to organise the ‘SAS Analytics Day 2011’, a one day event that highlighted the current challenges and trends of embracing analytics in the region and addressed how analytics has transformed the industry. Themed How will Analytics Transform You?, the SAS Analytics Day was held concurrently with the Symposium on Information and Computer Sciences (ICS) 2011, also organised by the SCT, Sunway University.

(from left) Andrew Tan (Managing Director, SAS Malaysia); Encik Abdul Latib bin Talib (Director of Economic Indicators Division, Department of Statistics); and Professor Robert Bignall (Vice-Chancellor, Sunway University) during the SAS Analytics Day.

The events were held as a knowledge-sharing platform on practical, real-life ways to leverage the technologies and solutions of business analytics. The ICS symposium also saw many researchers from various institutions submitting research papers and presentations using the latest information on computer sciences from both a practical and a theoretical aspect.

The best paper for the Symposium on ICS was titled ‘Utilizing Word Matching for Duplicate Article Removal: A Study using Malaysian Online News Feed’ awarded to Tze-Wei Su, Hao-Ming Khor and Ian K. T. Tan from Multimedia University.

Elizabeth Lee, Executive Director of Sunway Education Group presenting the best paper for the symposium on ICS to Ian K.T. from Multimedia University.

Other papers include An Investigation into Virtual Objects Learning by using Haptics Interface for Visually Impaired Children by Sunway University’s Chit Su Mon and Kian Meng Yap, Staff Outdoor Positioning in Large Area Campus using GPS Enabled Phone, Google Map and Mobile Network by Daniel Leow Vee Leon, Alan Lau Kah Foo, Terence Le Grange, Lyon Laxman and Dharmidran Anantharsekaran, all from Sunway University and Information Security Behaviour: A descriptive analysis on a Malaysian Public University by Dr. Ramlah Hussein (Sunway University) and Fateema Lambensa (International Islamic University Malaysia,) among others. The selected papers will be published in the Sunway Academic Journal to further foster the knowledge-sharing culture.

Associate Professor Dr Lim Tong Ming presenting a talk during the SAS Analytics Day.

Andrew Tan, Managing Director of SAS Malaysia, said “The SAS Analytics Day 2011 showcased our efforts in bridging the academic and corporate sectors in Malaysia”. This is seen through the partnership between SAS and Sunway University that enables the university to offer a specialisation in Business Intelligence and Data Mining into its BSc (Hons) Information System degree programme. Upon completion of the required subjects and a final year project, students will be awarded a joint certificate by Sunway University and SAS.

Professor Robert Bignall, Vice-Chancellor of Sunway University, said, “We’re proud to be associated with SAS in organising the SAS Analytics Day. It acts as a platform to expose lecturers and students in Malaysia to the real-world adoption and use of business analytics applications”.