17 December 2005

Cutting Edge Business Degree is Now Available at Sunway

The Bachelor of Business Management (Hons) programme is the latest addition to the range of business programmes offered at Sunway University College (Sunway). It is a three year honours degree programme specially designed to provide students with broad-based knowledge and cutting-edge business management skills for the future “shakers and movers” of the industry in a fast changing world.

The unique feature of this holistic programme offered at the award-winning 10-hectare Sunway University College campus is the inclusion of liberal arts and sciences type subjects, research methods and projects into the curriculum.

A range of 26 subjects straddling the more conventional economics, law and accounting are read along with the more innovative Business Ethics and Social Responsibility, Contemporary Regional Issues and the Political Economy of Asia. The programme is structured to enhance the students’ intellectual and leadership qualities and endow them with ethics and governance to enable them to succeed anywhere in the world. A manager of today must be cognisant of the socio-economic, cultural and legal aspects that may have effect on their business.

There is opportunity for internship in the last seven weeks of the programme where students are required to apply what they have learnt in the real world, develop practical skills and forge alliances with the industry, business and the local community.

Analytical skills, highly regarded in the business setting are imbued into students through the subjects of Quantitative Business Analysis, Research Methods in Business and a Business and Community Project.

Caring and qualified lecturers from Sunway University College and part-time facilitators from the industry provide expert teaching, mentoring and tutorial support. The programme will also feature the “Distinguished Speakers Series” whereby outstanding academicians and renowned business leaders will share their insights on current business-related issues. Among some of the well-known speakers slated for future speaking engagements are Professor Wang Gungwu and Professor Lim Chong Yah.

The Sunway RM120 million campus is fully equipped with academic and sporting facilities such as a computer learning centre, condominium-styled hostels, Olympic-sized swimming pool and a pitch for year round soccer, rugby and cricket to provide the right environment for the all-round education of students. With international student numbers comprising a quarter of the total student population there is a multicultural element in the environment which enhances learning.

Learning is supported by the well-equipped ISO 9001:2001 Tun Hussein Onn library which subscribes to many online databases that can be printed, downloaded or emailed. Assessment for the Bachelor of Business Management (Hons) programme is in the form of a combination of assignments, class participation, project reports, tests and examinations. The first intake for this new programme will be in January 2006.

In 1997, the Sunway College Trust Fund was set up and the status of Sunway was formalized as a not-for-profit educational institution. Any surplus funds are reinvested for educational, scientific and charitable purposes as well as upgrading of campus facilities. To date, Sunway has awarded more than RM 22 million worth of scholarships to deserving students.

Outstanding students intending to pursue the BBM (Hons) Degree programme may apply for the Tan Sri Dato’ Seri Dr Jeffrey Cheah Entrance Scholarship which is available at full or half of the course fees. For enquiries on the programme and other courses please call (03) 74918622.