25 February 2014

Sunway partners MyTeksi in Delivering Happiness

Sunway Education Group’s Alumni Office recently joined hands with MyTeksi in their “Delivering Happiness” donation drive. The initiative at the Sunway campus received many pre-loved toys and children’s books which were handed over to ZimSen Yeow, Marketing Executive at MyTeksi by Elizabeth Lee, Senior Executive Director of Sunway Education Group and Lee Siok Ping, Director of Student Services of Sunway Education Group. The items were then loaded onto Amrik Singh’s taxi.

(From left to right) Sue-Ann Chia, Manager, Alumni Office-Student Services; Lee Siok Ping, Director of Student Services; Elizabeth Lee, Senior Executive Director, Sunway Education Group; Amrik Singh and ZimSen Yeow, Marketing Executive, MyTeksi

20 February 2014

Sunway University receives books from Soka Gakkai Malaysia

Last month, Soka Gakkai Malaysia (SGM) presented a collection of books to the Tun Hussein Onn Library of Sunway University. The collection of forty five books, authored and co-authored by Dr. Daisaku Ikeda, President of Soka Gakkai International were presented to Professor Graeme Wilkinson, Vice-Chancellor of Sunway University by Johnny Ng, Chairman of Soka Gakkai Malaysia. The book donation was in conjunction with SGM’s on-going Book Donation Campaign involving 30 institutions which was launched in 2013.

14 February 2014

Marketing Research Poster Exhibition- Season 2

Marketing Research students from the Bachelor of Science (Hons) Business Studies and Diploma in Business Administration of the August-December 2013 semester at Sunway University recently showcased their 13 weeks of marketing research work.

The theme for this exhibition, Christmas Carnivale featured seven diploma and four degree teams who presented their research work through poster displays and booth exhibition to a panel of judges and audiences.

University Students Armed with Bigger Bytes for 2014

SAS and Sunway University Partner to Meet Rising Demand for Data Scientists in Malaysia

A Memorandum of Understanding (MoU) between SAS Centre of Analytics and Sunway University was signed to embed an analytics focused programme from SAS for students undertaking a BSc (Hons) in Information Systems. The MoU will include a hosting of large scale datasets and analytical models where Sunway University will provide the infrastructure and facilities to proliferate Business Intelligence & Analytics (BIA) skills across students, faculty, and industry professionals. Such capabilities will support academic research in the development of new concepts, methods, systems or applications for BIA skills.

Andrew Tan, Managing Director for SAS Malaysia is confident that the partnership between SAS Malaysia and Sunway University would bring great benefits to not just the students but also Malaysian businesses and organisations. “We can certainly see a strong demand for Big Data technology and analytics in Malaysia over the last few years. Many businesses are starting to realise that they need advanced analytics solutions to stay ahead of the game,” said Tan. “This of course means that the need for big data experts with data mining skills is only going to increase,” he added. According to studies by the International Data Corporation (IDC), emerging markets, which includes Malaysia, only accounted for just 23% of Big Data generated worldwide in 2010. In 2014, IDC predicts that this amount will grow to 40%and exceed 60% by the year 2020. The study also reports that businesses will direct significantly larger amounts of resources towards Big Data analytic tools and solutions, with worldwide spending in 2014 likely to grow by 30% and pass the USD 14 billion mark.

(From left) Lee Munloong, Head of Academic, SAS Malaysia; Andrew Tan, Managing Director, SAS Malaysia; Lee Weng Keng, Chief Executive Officer of Education and Healthcare Division, Sunway Group; Professor Graeme Wilkinson, Vice-Chancellor, Sunway University; and Professor Poh Chit Laa, Dean, Faculty of Science and Technology, Sunway University.