Manchester Business School (MBS), UK was selected to deliver the Business Module of the 18th JPA-BMCC Management Development Programme for 12 senior managers from various Malaysian Government Ministries and agencies. Three participants were from Government Linked Companies (GLCs) and two from INTAN. Manchester Business School Worldwide, Malaysia Centre at Sunway University College, a partner of MBS UK assisted to make this module a success.
The business module was led by Professors Dr. Mohamed Djeddour, Head of the European Centre for Management Education, MBS and Dr Rui Manuel Vinhas Da Silva, Professor of Marketing Communication and Branding, MBS. The theme was “A Sense of Urgency in Enhancing Service Quality Delivery” and the module was held at the Selesa Beach Resort in Port Dickson, recently.
Dr Djeddour shared his expertise and experience on various aspects of Strategic Management, Cost Advantage & Differentiation Strategies and Balance Scorecard. Dr Da Silva focused on the marketing approach, specifically Understanding Service Markets, Products and Customers, Service Design & Standards and Communication in Service Industries. These concepts were later applied in the group discussions and the presentation of case studies across a range of sectors including airlines, retail and insurance. Case studies on the Balanced Scorecard in the public sector were also discussed.
Head of the MBSW, Malaysia Dr Marie-Aimee Tourres said “The module received excellent feedback from the participants”.
Participants Hajah Nor Aini Haji Ab. Talib and Norlin Jaafar shared “We have been able to share the experience and expertise from our respective fields even though we are all from different backgrounds and we also had the opportunity to put forward new ideas for continuous improvement in our respective working environments. Today’s `State of the art` process may become tomorrow’s out-of-date obstacle and as such, continuous improvement helps us to anticipate and meet the customer’s current and future requirements”.
Three participants made a visit to the UK and were attached with the Manchester Business School for a short period as part of the programme.
Professor Dr Rui Manuel Vinhas Da Silva (seated, extreme left) with the participants
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