Sunway University clinches Reader's Digest Trusted Brands Awards 2011

Sunway University struck gold when it received the Reader's Digest Trusted Brands Gold Award in the Malaysian Private University Category for 2011 at an awards dinner on 1 June.

Mr Lee Weng Keng, Chief Executive Officer of Sunway Education Group who accepted the award said, “Sunway University cherishes and values this award as it is based on savvy Reader’s Digest consumer preferences. It is particularly significant that respondents were not prompted on the name of the University, and that it was based strictly on top-of-mind recall”.

Mr Lee Weng Keng (left) receiving the award from Christopher Axberg, Publisher and Managing Director, Reader’s Digest Asia

The survey used the responses from over 290,000 questionnaires distributed via Reader's Digest copies in late 2010. Survey participants were asked to name their most trusted brand in 43 categories. In addition they were asked to rate the brands they chose on six qualitative criteria: trustworthiness & credibility, quality, value, understanding of customer needs, innovation and social responsibility.

This award is the ultimate seal of consumer approval as it reflects a brand which has earned and kept consumers' trust.